In accordance with best practice when completing an appraisal, some of the things we take into consideration are:

• Analysis of any comparable sold properties
• Analysis of any competing properties currently on the market
• Current market conditions
• Local amenities
• Street-scape
• Renovation potential
• Development potential

The actual price achieved for a given property depends not only on the above aspects but also heavily depends on the marking and negotiation skills of the selling agent. Based on third-party research and personal experience in the market, some of the aspects that guide our marketing are;

• The amount of demand generated for your property directly affects the price achieved
• Today’s buyers carry out extensive online research 62% of people do not look past beyond the first page of online search results #1
• Correct placement of online advertising leads to 4.5 times the number of enquires #2
• Buyers create a shortlist of only a few percent of available properties to physically view
• The advertised price is part of the strategic marketing plan. It directly affects the likelihood of appearing on a buyer’s shortlist
• Pricing outside the buyer’s initial unseen opinion of value will exclude your property from their shortlist

There are many selling and marketing strategies available. The next step is to discuss these in person and decide on the most suitable for you and your property. We look forward to our discussion.